Category Archives: Rob Haddock

Looking at the Value of Metal Roofing

Last week during our METALCONLive! event, we learned from leading authority on metal roofing recover, Charlie Smith, the number one reason to recover a roof with metal is for its longevity. According to Rob Haddock with S-5!, “A metal roof has three to five to six times the longevity of conventional asphalt shingles.”

While metal roofs have made significant gains in recent years, the industry still fights a perception that the value of metal roofing is less than other roofing materials, especially in the residential market. In his recent article in Metal Architecture, Editorial Director Paul Deffenbaugh takes a look on how to quantify the “return-on-investment (ROI)” for metal roofing.

The article cites, “Currently, a metal roof replacing the existing roofing material returned 61.2% percent of the cost within two years. For an asphalt roof replacement, the return is slightly higher (65.9%) but the cost is significantly lower. There is no data available for the return on investment of a metal roof on a commercial project. For commercial real estate investors, building owners, appraisers, municipalities, appraisers, school boards, insurers and others interested in property values, there is nowhere they can turn to identify the intrinsic value of a metal roof.”

Chuck Howard, PE, president of Metal Roofing Consultants, Cary, N.C., and another industry expert says, “One of the problems we have in our industry is that value of the metal roof is not clearly defined while the value of flat roofs and shingle roofs are. It’s going to be X amount of dollars per foot. You tell people, ‘a flat roof will be $6 per square foot and a metal roof will be $12 per square foot,’ and they say they can’t afford metal.” Howard goes on to explain that sometimes the metal roof is designed to work on a structure that will work with any roof and is consequently overdesigned for a metal roof. Once you get a customer past the “cost” conversation, the payoff– the ROI — for metal roofing comes in the maintenance and durability of the product.

To increase awareness of the longevity of metal roofing, Haddock pushed for a survey to document the real service life of a metal roof. Sponsored by the Metal Construction Association and the ZAC Association, the survey analyzed low-slope, unpainted 55 percent Al-Zn coated steel standing seam roofing in a wide range of environments across the U.S. The research concluded that the expected service life of such a roof constructed today can be expected to be in excess of 60 years. That value, the researchers argue, equals the assumed service life of the building, as described by USGBC’s LEED v4 rating program. Haddock suspects if metal roofing were to warrant roofs to the same service life standard, the warranties would likely run to 60 years.

To help customers overcome the cost objections to metal roofs, Howard developed a spreadsheet that compares the anticipated costs of a metal roof to a typical flat roof including anticipated maintenance. His analysis includes initial costs that show metal roofing coming in at about 30 percent higher but at the 20-year mark, the total cost for a metal roof would be 22 percent less than a flat roof. At 40 years, it would be 60 percent less. And at 60 years, it would be 68 percent less. Over the 60 year life span of the building, the 20-year flat roofs need to be replaced three times and have considerably higher maintenance costs.

The durability of a metal roof provides a significantly better return on investment than a typical flat roof over the predictable service life of a building. Durability and maintenance are key elements positively affecting the ROI for metal roofs. Research from Harvard’s Joint Center for Housing Studies (JCHS) suggests that investments in maintenance and making sure the building doesn’t deteriorate over time improves the return on investment. 

“A metal roof, if properly installed, requires no maintenance,” says Haddock. When we were doing the study, we got up on roofs that were 30 years old and nobody had ever been up there.”

While the value of a metal roof may not be apparent at the start, it is fair to say the ROI presents itself later based on the longevity and ease of maintenance.

Solar and Metal Roofing a Perfect Pair

According to a recent article featured in Metal Construction News, there appears to be a direct correlation between the growth of metal roofing alongside the increased use of solar. The article states, “As homeowners become more educated about the benefits of solar, the use of a metal roof makes economical sense. And, a metal roof is the perfect platform for installing solar, due to interest in a longer lasting, better performing, more sustainable roof option.” Even through the slowdown due to COVID-19, homeowners are continuing to install solar on their homes with solar companies seeing a need to hire versus layoff as so many other companies and businesses have had to do.

Rob Haddock, CEO and founder of S-5!, Colorado Springs, Colo., was quoted in the article saying, “It’s natural to choose metal roofs for installing solar PV because metal roofs provide an ideal platform as metal roofing is the only roof type with a service life that actually exceeds the service life of a solar PV system. It is also the most sustainable roofing type and is conducive to lower solar installation costs.” He adds, “Metal roofs are a cost-effective solution for mounting solar photovoltaic panels with mechanical solar attachments since they provide fewer components, materials which are lightweight and provide a zero-penetration system with no holes or leaks, so it does not violate roof warranties.”

Photo courtesy of S-5!

Renee Ramey, executive director of the Metal Roofing Alliance, concurs, saying, “The reason why solar and metal roofs are so well matched is because of the return on a residential roof-mounted solar investment is only as good as the quality and longevity of the roof where it’s installed. Metal roofs are the best option for photovoltaic systems, greatly reducing the risk of a roof failing before a solar panel system does. She goes on to explain, “The estimated life span of solar panels is typically about 20 to 25 years, while metal roofs can last for 50-plus years, two or three times the average life span of other types of roofing materials. That means a metal roof should easily outlast the solar panels. Metal also is exceptionally strong and durable, able to support the weight of potentially heavy solar systems by using a simple attachment and clip solution that does not require drilling holes into the roof or the need for self-ballasted systems, reducing the possibility of roofing failures and potential leaks.”

According to research from the MRA, metal roofing is now the second most preferred roofing material in the U.S. As Ramey explains, some of the reasons for that include climate threats, long-term ROI, improved performance, better sustainability, and curb appeal and style options. 

The list of reasons are mounting making metal roofing and solar panels a perfect pair given the financial benefits, the benefits and longevity of metal roofing, energy codes, and net-zero goals.

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And don’t forget to mark your calendar for the return of METALCONLive! happening Wednesday, October 7 at 1:00 PM EST.

REGISTER FOR THIS FREE ONLINE AND LIVE EVENT.

Vegas is Open and METALCON is “Pedal to the Metal”

If you haven’t heard yet, METALCON 2020 is full steam ahead for October 21 – 23 in Las Vegas! METALCONLive! switched gears this week to bring you a LIVE update from the team whose number one priority is to provide the safest and healthiest environment possible for the event.

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METALCONLive! June 3 Highlights and Preview of Next Week’s Event

Key Take-Aways

“Buy America” – Cost of Capital Is at Its Lowest in Decades 

Steel Dynamics Inc., Hopes to Make U.S. More “Steel Sufficient” with Construction of its New Steel Mill

Continued Focus on Training and Education Will Be Key for Greater Usage of Metal

METALCON Co-Founder and CEO, Frank A. Stasiowski, FAIA, in partnership with the Metal Construction Association and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations, continued to highlight “Build Back Better” with a special focus on steel with guests Brian Smallwood, Market Manager-Construction for Steel Dynamics, Inc., and Marines Hagemann, Director of Client Experience for Allied Steel Buildings.

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TODAY is METALCONLive! at 1:00 EST! Register NOW!

What’s happening in the steel industry and how will it affect your metal construction bids and contracts?

This burning question and more will be answered today during METALCONLive! Register now for your virtual seat and join us at 1:00 PM for this robust conversation.

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METALCONLive! Week 8 Highlights and Register for Next Week

Key Take-Aways from 5/20/20

Optimism and Concerns as Nation Re-Opens 

Use Visuals to Sell Metal to Architects

Training Will Be Key to Combat Labor Shortage

METALCON Co-Founder and CEO, Frank A. Stasiowski, FAIA, in partnership with the Metal Construction Association and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations, continued the focus on “Build Back Better” with special guest Mark Kalin (FAIA, FCSI, LEED), President of Kalin Associates Specifications and highly experienced specification writer, author, speaker and registered architect. See below for Mark’s valuable insight of the specifications industry and strategies to leverage more metal sales with architects.

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Reminder – METALCONLive! TODAY at 1:00 EST! Register NOW!

REGISTER for today’s LIVE event hosted by METALCON Co-Founder CEO Frank A. Stasiowski, FAIA in partnership with the Metal Construction Association, and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations as they draw upon their combined years of industry experience in the A/E/C and metal construction industries. Today’s discussion will explore the architect’s role in the metal design process and how will the glut of steel in the market affect the metal construction industry?

TODAY’S SPECIAL GUEST: Mark Kalin, President at Kalin Associates Specifications

Mark Kalin (FAIA, FCSI, LEED) is a highly experienced specification writer, author, speaker, and registered architect. Mark is a CSI certified construction specifier, USGBC LEED accredited professional, and one of only 27 individuals advanced to fellowship in both the American Institute of Architects and the Construction Specifications Institute. Mark has been involved in over 4,000 specification projects since 1984, including 250 LEED projects. He has taught Architectural Specifications at the Graduate School of Design at Harvard University.

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METALCONLive! Week 7 Highlights (Magnificent Metal Monday Special Edition) and Register for this Week

Key Take-Aways

Global Perspective of Crisis 

Shortage of Residential Metal Roofing Contractors

Metal is Changing Perception in Residential & Commercial Design & Usage

METALCON Co-Founder and CEO, Frank A. Stasiowski, FAIA, in partnership with the Metal Construction Association and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations, continued the focus of “Build Back Better” with special guests Ken Gieske of McElroy Metals and Ray Smith of Australia-based AppliCad Software. Read on for important take-aways from last week’s discussion and REGISTER today for this week’s METALCONLive! as we welcome expert specification writer and architect, Mark Kalin of Kalin Associates Specifications.

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Reminder – METALCONLive! TODAY at 1:00 EST! Register NOW!

Tune in to today’s LIVE event hosted by METALCON Co-Founder CEO Frank A. Stasiowski, FAIA in partnership with the Metal Construction Association, and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations as they draw upon their combined years of industry experience in the A/E/C and metal construction industries along with the expertise of their special guests.

TODAY’S SPECIAL GUESTS:

Ken Gieseke, VP Marketing, McElroy Metal: As a metal construction component manufacturer, Ken brings his unique insight from multiple angles — the frame builder community as well as his experience as a manufacturer with multiple markets, channels, and geographic locations. He will explain what McElroy is doing to be proactive, change, adapt and position their company to come out ahead.

Ray Smith, Founder and CEO of AppliCad Software: Our first METALCONLive! guest from overseas (Australia) will help bring a global perspective to this week’s discussion. Hear how his country has responded to the health crises and what we can learn from them.  What will they be doing differently post-pandemic than they did before the crises?

METALCONLive! is your online weekly business boosting broadcast that connects you with other metal construction company owners, contractors, fabricators, suppliers and experts for the strategies that enable us all to BUILD BACK BETTER.

With the COVID-19 crisis, the metal construction industry faces a new challenge every week, so METALCONLive! is here to help with the latest data and news, exclusive interviews with key players, eye-opening forecasts, creative solutions to sales, marketing, staffing, logistics, safety, and other concerns. All FREE, all LIVE and ONLINE, all focused on helping your business THRIVE in the next normal.

#BuildBackBetter #ReigniteSales #metalcon #metalconstruction #metalbuilding #metalroofing #sustainability #greenbuilding #metalbending #standingseam #sheetmetal #steelbuildings #lightsteelframe #steelframing #civilengineering #metalpanels #commercialconstruction #residentialconstruction #retrofit #generalcontractors #contractor #architecture #coldformedsteel #rollforming #metalforming #customfabrication #cncmachine #architecturalmetals #construction #contech #constructiontechnology @mcelroymetal @applicadspftware

METALCONLive! Week 6 Highlights (Magnificent Metal Monday Special Edition)

Key Take-Aways

Re-Open with Optimism and Act NOW

Integrate Digital Engagement into Strategic Plan 

Importance of Utilizing CRM Systems

METALCON Co-Founder and CEO, Frank A. Stasiowski, FAIA, in partnership with the Metal Construction Association and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations, have begun shifting the focus away from crisis-mode to how the industry can “build back better.” Special guests Paul Lechiara, owner of East Coast Metal Roofing, and Bobby Darnell, principal of Construction Market Consultants, Inc., joined the discussion to offer their sales and marketing strategies implemented during the lockdown, which have proven to be successful. 

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TODAY – METALCONLive! at 1:00 PM EST – Build Back Better

“What have we learned, how do we improve and how do we build back better?” – New York Governor Andrew Cuomo

Tune in to today’s LIVE event hosted by seasoned experts, METALCON Co-Founder CEO Frank A. Stasiowski, FAIA in partnership with the Metal Construction Association, and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations as they draw upon their combined years of industry experience in the A/E/C and metal construction industries.

TODAY’S SPECIAL GUESTS: Paul Lechiara, owner of East Coast Metal Roofing, and Bobby Darnell, Principal of Construction Market Consultants, Inc. They will highlight successful sales and marketing strategies implemented during the lockdown. Find out TODAY during METALCONLive!

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METALCONLive! Week 5 Highlights (Magnificent Metal Monday Special Edition)

Key Take-Aways

“Build Back Better”

Restrictions Are Loosening 

Cash Flow Still a Critical Factor

METALCON Co-Founder and CEO, Frank A. Stasiowski, FAIA, in partnership with the Metal Construction Association and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations, led last week’s robust discussion addressing current challenges and workarounds to the current coronavirus crisis. Their special guests included Danny Kerr, managing partner of Breakthrough Academy and Adam Mazella, executive vice president of Sheffield Metals.

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TODAY – TUNE INTO METALCONLive! at 1:00 PM – What is your Re-Opening Plan?

METALCONLive! continues today at 1:00 PM EST. Available for FREE to our friends (and yours) in the metal construction industry. REGISTER NOW.

Join METALCON Co-Founder and CEO, Frank A. Stasiowski, FAIA, in partnership with the Metal Construction Association and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations. This week Frank and Rob welcome special guests, Danny Kerr, Managing Partner, Breakthrough Academy and Adam Mazella, Executive Vice President of Sheffield Metals.

Recaps of previous weeks can be found by clicking on these links: Week 1Week 2, Week 3 and Week 4.

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Frank’s “38 Questions to Ask -and Answer- When Designing Your Reopening Plan.”

METALCONLive! Week 4 Highlights

Key Take-Aways

Digital engagement here to stay

Most anticipate “new normal” to resume in 60 days 

Crisis will create new business opportunities

It’s hard to believe it’s been a month since METALCONLive! first launched. We can’t thank you enough for your support and participation. METALCON Co-Founder and CEO, Frank A. Stasiowski, FAIA, in partnership with the Metal Construction Association and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations, led last week’s robust discussion addressing current challenges and workarounds to the current coronavirus crisis. Joining them for this lively discussion were special guests Heidi J. Ellsworth, partner with RoofersCoffeeShop® and owner of HJE Consulting and Scott Hutchings, sales director of  U.S. Construction with SFS.

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TODAY – TUNE INTO METALCONLive! at 1:00 PM – What Have We Learned from COVID-19 and What Should We Be Doing?

METALCONLive! continues today at 1:00 PM EST. Available for FREE to our friends (and yours) in the metal construction industry. REGISTER NOW.

Join METALCON Co-Founder and CEO, Frank A. Stasiowski, FAIA, in partnership with the Metal Construction Association and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations along with their special guests, Heidi J. Ellsworth, partner with RoofersCoffeeShop®and owner of HJE Consulting, and Scott Hutchings, Sales Director, US Construction with SFS, a worldwide leading supplier of mechanical fastening systems and precision components.

This marks the fourth week of METALCONLive! Recaps of previous weeks can be found by clicking on these links: Week 1Week 2 & Week 3.

Download Handout

Frank’s “38 Questions to Ask -and Answer- When Designing Your Reopening Plan.”

Download Recording of METALCONLive! Week 3

Re-watch, download or share the recording of the April 15th METALCONLive! Discussion.

Magnificent Metal Monday Special Edition – Highlights from METALCONLive! Week 3

Key Take-Aways

Continue Scenario Planning

Metal Contractors and Manufacturers ARE Still at Work 

Take Care of your People

For the third week in a row, METALCON Co-Founder and CEO, Frank A. Stasiowski, FAIA, in partnership with the Metal Construction Association and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations, welcomed everyone last Wednesday, 4/15, to our FREE weekly “no-BS discussion” of challenges and workarounds happening in real time. Rob and Frank were joined by special guests Tony Buoquot, general manager of MBMA and Miguel Pena, sales, marketing and operations at GSSI Sealants, also a Metal Construction Association Board Member.

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METALCON Exhibitor S-5! Offers Free Weekly Webinars

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REGISTER NOW

WHEN: Wednesday, April 22 at 11.00 a.m. MT/1.00 p.m. EST 

WHAT: Metal Roofs – Wind Uplift(ing) or NOT?

AIA Accredited Earn: 1 LU/HSW CEU Credit Presenters: Architectural & National Accounts Director, Shelly Higgins

Discover the science of wind uplift and how it is changing. Understand how the changes are impacting codes and roof material choices. Learn about testing and specification techniques for metal roof options and accessories to improve wind uplift resistance, providing a safer building at a lower cost. This course will also address wind uplift in severe weather conditions and how to increase wind uplift resistance to protect both the buildings and its inhabitants. You’ll see examples of hurricane-stricken areas and what builders are doing to minimize damage. Finally, you’ll learn about the associated changes in code. Register Now.

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REGISTER NOW

WHEN: THURSDAY, APRIL 22 AT 1:00 PM EST (jueves, el 23 de abril 2020 1.00 p.m. EST)

WHAT: Las Mejores Practicas para Instalar Paneles Solares sobre Techos Metálicos

Descripción del Curso: Con la alta demanda de energías renovables en estos tiempos, propietarios de edificios y residencias, comienzan a utilizar la energía solar como un generador esencial. Elegir la superficie correcta sobre dónde instalar los paneles solares, es muy importante para el proceso del diseño, el impacto económico inicial y al largo plazo. Este curso es acerca de los beneficios de instalar paneles solares sobre techos metálicos,  los distintos tipos de sistemas de montajes, la distribución de los paneles, pruebas de rendimiento para fijaciones y sus comparaciones en costos. Register Now.

Previous S-5! webinars can be found on their website and can still be viewed. We hope you will take advantage of these great educational opportunities.  If you have any questions for the folks at S-5!, please contact them at support@s-5.com

METALCONLive! TODAY at 1:00 PM – Register Now!

Join METALCON Co-Founder and CEO, Frank A. Stasiowski, FAIA, in partnership with the Metal Construction Association and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations.  

Each Wednesday at 1:00 pm ET, these industry titans – featuring their industry guests – host this FREE online no-BS discussion of current challenges and workarounds. This week, special guest Tony Bouquot with Metal Building Manufacturing Association (MBMA) will join the converation.

Find out what you need to be doing NOW to ensure your business comes out stronger when the dust settles. 

Register now and save your virtual “seat.” All you need is a computer, tablet or smart phone. This 60-minute discussion is FREE for our friends (and yours) in the metal construction industry. Please share this invitation.

For the recap of last week’s METALCONLive! click HERE.

METALCONLive! Week 2 Highlights and Register for this Week’s Event (Magnificent Metal Monday Special Edition)

Frank Stasiowski with METALCON during METALCONLive! Event

Key Take-Aways: Continued Optimism, Scenario Planning, and Focus on Training and Safety in the Workplace

Picking right up from last week’s event, METALCON Co-Founder and CEO, Frank A. Stasiowski, FAIA, in partnership with the Metal Construction Association and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations, welcomed everyone to this week’s FREE online “no-BS discussion” of challenges and workarounds happening in real time. Rob and Frank were joined by special guests Art Hance, president of the MBCEA and owner/president of Hance Construction, Inc. and Heidi J. Ellsworth, partner with RoofersCoffeeShop® and owner of HJE Consulting.

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FREE! METALCON LIVE DISCUSSION TODAY at 1PM EST – REGISTER NOW

Join METALCON Co-Founder and CEO, Frank A. Stasiowski, FAIA, in partnership with the Metal Construction Association and Rob Haddock, CEO and Founder of S-5! Metal Roof Innovations for this unique, METALCONLIVE! weekly broadcast with clear, no BS answers to your burning questions.

This week Rob and Frank will be joined by special guests Art Hance, President of the MBCEA and Owner/President of Hance Construction, Inc. and Heidi J. Ellsworth, partner with RoofersCoffeeShop® and owner of HJE Consulting.

Find out what you need to be doing NOW to ensure your business comes out stronger when the dust settles following the pandemic crisis. 

REGISTER NOW and you’ll be sent the Zoom link. All you need is a computer, tablet or smart phone.

This 60-minute discussion is FREE for our friends in the metal construction industry.