Metal Roofing Market Share Grows in New Home Construction Sector

The Metal Roofing Alliance (MRA) announced last month the latest industry report for the U.S. residential roofing sector showing growth for metal roofing for new home construction has doubled in the past year, and continues to enjoy an ongoing steady demand among the repair/remodel market segment. 

According to a recent 2019 Dodge Report data commissioned by MRA, metal roofing is the second most popular type of residential roofing in the U.S. For new construction, market share doubled from four percent in 2018 to eight percent in 2019. The repair/remodel market share for metal roofing held steady at 12 percent for 2019. 

Key Factors include Adoption of More Resilient Building Products and Rising Popularity of Net Zero Homes

The MRA attributes the increased demand for metal roofing among U.S. home builders to the adoption of more resilient building products that deliver better, long-lasting performance in climate extremes. The Mid-Atlantic region, where severe storms and hurricanes are common, saw the greatest increased use of metal roofing. Other factors that have helped boost the popularity of metal roofing include the desire among consumers for more environmentally-friendly choices and greater familiarity and knowledge of metal roofing. 

“Home builders have their finger on the pulse of what today’s homeowners want and the latest trends in the market,” said Renee Ramey, MRA executive director. “As consumers become more educated about their options and gravitate towards building materials and practices that are resilient, sustainable and long-lasting, we’re seeing that reflected in what builders are choosing to use.”

Other factors driving demand for metal roofing include the increased adoption of residential solar systems and rising popularity of net zero homes. As a stronger, durable and lighter-weight material that lasts for decades, metal is an ideal platform to outlast residential rooftop solar panels, and can help maximize a home’s energy efficiency to lower utility bills. 

Variety of Design and Style in Metal Roofing is another Key Factor

Design and style also play a major role in driving the demand for metal roofing. Overall, metal roofing offers more styles, colors and design options than any other type of roofing material. Since 2015, the annual Dodge report has showed an increase in the popularity of metal roofing styles—including those that mimic shingles, shake, tile and slate—from 22 percent to 34 percent for 2019 in the repair/remodel market. The use of higher end materials such as copper also has increased from five percent in 2015 to nine percent in 2019. 

The research indicates that today’s homeowners also understand the benefits of high-tech metal roofing coatings to boost energy efficiency and deliver low maintenance benefits. While even bare metal roofs are more energy efficient than asphalt, their use decreased from 32 percent in 2015 to 23 percent in 2019, while the adoption of pre-painted metal roofs jumped from 53 to 61 percent during the same time period for the repair/remodel market. As the industry’s leading resource for driving metal roofing education and awareness, Ramey says homeowners are increasingly savvy about options that will improve their home’s long-term performance, as well as maximize curb appeal and resell value. 

To read the full press release, click HERE.

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